The mission of Electronic Learning Products division
is to develop electronic learning products that inspire
a smart way of learning for children and their parents.
Our definition of ELP is "Effective Learning
Path" , which is also the division's motto. By
combining technology and integrated learning content
we ensure every electronic learning product we create
has its own unique learning path.
The division produces a wide range of products, including
laptops, talking books, water-proof hands-free action
camera, and the award winning SmartGlobe® and SmartPen®.
These products utilize technologies such as Internet
compatibility and wireless communication. Products
are created and developed to provide endless ways
of enabling and encouraging interactive and proactive
learning. By presenting these learning opportunities
in a fun and entertaining way, we generate positive
results for the growth of our children.
In order to enhance the value we provide to our customers,
the division continually seeks various strategic partners.
These include well-known educational consultants and
established publishing houses. We have also partnered
world-class licensing companies such as Dora®, Mattel
(Barbie® and HotWheels®), and Warner Brothers (Batman™
and Superman™).
